Deciding to build your mobile product as a native or hybrid app involves a variety of factors for consideration. Both approaches have their own advantages and disadvantages, which we are going to clarify in this article.

To get a deeper understanding of native and hybrid development, let’s start from the basic definition. A native app is made for a specific mobile platform or device, such as Android, iOS, Windows, or BlackBerry. In native development, you should stick to a peculiar programming language and use its guidelines.

A hybrid app, on the flip side, looks like a native one but is actually run by a website and can operate on multiple platforms. It is a web-based program created with HTML5, CSS, and JavaScript and wrapped in a native app shell.

Now, when you know the core difference of hybrid and native development, we are going to compare both approaches according to time needed for the development, required budgets, flexibility, and other important details.


A hybrid app is an ideal solution for a tight budget. The cost of a hybrid applications is much lower because you have the same code base for all platforms and there is no need to hire many developers with different technology stack.

Also, multiple development teams imply numerous budgets, which will draw even more costs when adding some features or updates in the future.

In addition, native apps use more difficult programming languages which require experienced developers with higher rates. If you decide to develop an IOS application, you will use Objective-C or Swift, Android app will be built with Java or Kotlin, for Windows you will chose C#.


While developing a hybrid app, programmers add an extra layer between the source code and the target mobile platform, that can cause some loss of performance. Native applications, on the other hand, are optimized for a specific operating system, which enables them to run smoothly and achieve higher speed.

To decide which type of development suits your project better, consider its size, features, and your business goals. Hybrid development is a perfect solution for relatively small apps designed for specific needs. These apps can provide a variety of features and load quickly enough to keep your users satisfied. However, if you plan to create huge apps, similar to Facebook or Instagram, native development will be a much better solution.


The content of hybrid apps can be quickly updated multiple times for IOS, Android and Windows, which means low maintenance. With native development, each platform should be changed separately and will require additional time and human resources.

In hybrid development you will need just one dedicated team who will work together to reach your goal. It is very comfortable in terms of communication and efficiency. At Incora, we have a significant experience building apps from scratch where our team is responsible for the entire cycle of software development.


Hybrid development is much faster that native one. You don’t need to create and implement the design for every device dimension like numerous varieties of Android, iPhones, or tablets. The development can often be reduced to 6 months or even less.

This will enable you to enter the market much quicker and gather feedback from your target audience as soon as possible.


A Hybrid app is run on multiple platforms at the same time, that is why there can be some restrictions with interface. It is important to balance everything carefully to maintain a proper user experience for different operation systems. If you focus more on iOS, the UI/UX will get worse for Android users, and vice versa.

Even though hybrid apps have some limitations while constructing the interface, they still give access to main inbuilt device utilities like the camera, GPS, calendar, or microphone.


You can consider both hybrid and native development for your project, but pay close attention to the specific requirements your business has. It is necessary to take into account all details and maybe even have a tech consultation to decide on a best-matching technology. Our team would be delighted to discuss any questions you may have about your project and clear all possible doubts. Our experienced developers will be glad to suggest technical solutions and provide detailed project estimates. Feel free to get in touch!